Sunday, June 12, 2016

Marketing luxury goods in Latin America

Latin America’s economic slowdown is squeezing luxury retailers. What’s more, currency devaluations in the region mean visitors to Miami are spending less on luxury goods when they travel.

But top-end retailers aren’t holding their breath until conditions improve. In fact, they say, now is the time to refine their retail strategies for Latin American customers.

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Peru Moda and Peru Gift Show 2016 generated over $80 million dollars

The recent tradeshow Peru Moda and Peru Gift Show 2016 generated over $80 million dollars with over 1500 buyers attending reported Magali Silva, Minister of Foreign Trade and Tourism.

Most of the buyers invited by PromPeru and the Commercial Office of Peru Aboard (OCEX) were from the United States other large buyers were Brazil, UK, Italy and Chile. Buyers also came from 44 countries that span Europe, Asia, North America and Latin America.

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Peru Textiles brand to debut at Peru Moda fair

Peru’s Foreign Trade and Tourism Minister Magali Silva announced that 'Peru Textiles' brand will make its official debut at the 20th edition of Peru Moda, set to take place next week in Lima.

“Peru Textiles will be launched at this year’s edition of Peru Moda and Peru Gift Show fairs. The brand will make a difference as it will be showcased as one about natural fibers like pima cotton and alpaca,” she noted.

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How Fashion Entrepreneurs Become Millionaires

When it comes to personal wealth creation, the fashion industry in many ways parallels the entertainment industry. While talent is very important, other factors such as hard work and persistence are critical to long term accomplishments. As seen by self-made millionaires in every industry, there are going to be setbacks. Sometimes these obstacles can be quite severe. Nevertheless, the people who excel confront their setbacks and persevere.

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Friday, June 10, 2016

Spring Fashion Acquires a Spanish Accent

During the recent New York Fashion week, three front-row fixtures turned up at the Proenza Schouler show wearing flirty white and black-trimmed crepe blouses from the label’s spring collection.

“There is something about a ruffle and off-the-shoulder cut that makes women feel sexy without being too overtly bare,” said one of those attendees, Roopal Patel, fashion director of Saks Fifth Avenue, who Instagrammed a snap of herself with seatmates Beth Buccini, co-owner of the New York boutique Kirna Zabête, and Alina Cho, a fashion-book editor.

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Wednesday, March 2, 2016

Why This New York Fashion Week Was Actually the Most Diverse Yet

Inclusion — the word we're using to replace the more commonly used but a bit less accurate "diversity" — is at the forefront of a slew of industries right now: entertainment, beauty, technology, and of course, fashion.

Industry insiders expressed optimism in December when we reported on the state of inclusion for black women in fashion in 2015 and we’re happy to note that progress is indeed being made. The fall 2016 season of New York Fashion Week, which just wrapped, was one of the most inclusive to date, with 31.9% of collections featuring models of color.

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Sunday, February 21, 2016

Digital Couture? Check Out These Latin American Designers

NEW YORK, NY -- High fashion from a printer? Though it sounds crazy, the results are stunning.

Eleven designers from all over the Americas recently showcased collections before the official start of New York Fashion Week 2016. As part of Epson's 'Digital Couture Project' and under the theme of "Harmony and Peace Through Fashion,"" designers were able to create their pieces using direct-to-garment and digital dye-sublimation printing.

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Shoe designer Andrea Gomez brings the heat to runways of NY Fashion Week

Let’s face it, nothing says sexy like a one-of-a-kind standout pair of sky high heels.

For the past five years, Andrea Gomez, a shoe designer from Venezuela, has been channeling her deepest desires alongside countryman and well-established couturier Angel Sanchez.

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Wednesday, February 10, 2016

Latinos at NY Fashion Week Men's: Ricardo Seco

Mexican designer Ricardo Seco's newest collection, "Time," is an homage to his heritage and a political statement supporting his country. He used his platform at the influential NY Fashion Week Men's to take a stand against Donald Trump and the language surrounding Mexico and its citizens.

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Sunday, February 7, 2016

Latinos at NY Fashion Week Men's: CADET

Four years ago Raúl Arévalo and Bradley Schmidt set out on a mission to start their own menswear company designed and manufactured in the U.S.

The duo combined their skills to create CADET, a military-inspired menswear brand. They won recognition from the Design Entrepreneurs NYC and recognition from the prestigious Council of Fashion Designers of America/Vogue Fashion Fund (CFDA/Vogue Fashion Fund) in 2015.

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Latinos at NY Fashion Week Men's: Carlos Campos

Internationally acclaimed menswear designer Carlos Campos credits his native Honduras with inspiring the colors in his latest collection. Campos is known for his arresting designs as well as for his strong commitment to giving back, earning him much recognition in his home country.

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Wednesday, January 27, 2016

The 10 Most Memorable Fashion Collaborations of 2015

It’s safe to say that 2015 was the year of the collaboration. Brands big and small partnered with artists, models, and celebrities alike to expand their reach and put their stamp on new types of products. But rather than try to count up all the collaborations the fashion world saw this year—a number that would likely climb into the hundreds—we’re highlighting the 10 pairings that will set the stage for collabs to come, including H&M’s Balmainia, Moschino’s Barbie, and the unlikely coupling of Jimmy Fallon and J.Crew.

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Tuesday, January 26, 2016

Adidas hopes fashion styles will help it win on pitch too

BERLIN (Reuters) - A combination of new and retro sneaker styles will keep driving growth at Adidas's fashion business and help attract more sports fans too, the head of the German firm's Originals unit said in an interview.

Adidas, which on Monday announced that Henkel's Kasper Rorsted will take over as new chief executive in October, has lost market share to Nike as its U.S. rival has concentrated more squarely on performance-enhancing sportswear.

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Saturday, January 23, 2016

These are the 10 Largest NYC Fashion Startup Funding Rounds of 2015

By Alley Watch. Today, I take a look at the 10 companies that have raised the largest fashion startup funding rounds in New York City in 2015 using some data from our friends at Crunchbase.   In addition to dollar amount, I have included type of round, investors, and total dollar amount raised by the startup to further the analysis.

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Fashion Designers, NFL Team Up on 50 Footballs for Charity

NEW YORK — Are you ready for some (bespoke) football? With Super Bowl 50 on the horizon, the NFL and the Council of Fashion Designers of America teamed up to deck out a half-century's worth of pigskins to raise money for the league's charitable foundation.

Rebecca Minkoff went with all-around spikes for her ball that would likely make a receiver weep. Her fellow designer, Nicole Miller, picked a Day of the Dead theme with a flowery skull face that had an upside-down heart for a nose.

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Monday, December 28, 2015

Top 10 Fashion Moments of 2015

It has been a year of surprise and change in fashion. No one a year ago could have imagined that Gucci, long an also-ran on the fashion scene, would explode, dominating a new nerd-chic look. Fashion editors were suddenly wearing Gucci loafers in front rows of the runway shows.

The loser in this seismic shift may have been Prada. The Italian label has long been a dominant force in setting fashion trends, but with Gucci doing ugly-chic better, Prada fell out. It reported a 26% drop in net earnings for the nine months ended Oct. 31.

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Top 10 luxury advertising efforts of 2015

For luxury houses, positioning is essential, and many brand marketers used advertising campaigns to ensure their message and happenings were received by discerning consumers.

While many efforts aimed to introduce new collections or talked-about product releases, others displayed brands’ senses of humor, dedication to craftsmanship and respect for others in their respective industry.

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Saturday, December 19, 2015

Digital Has Irrevocably Transformed Fashion Weeks, Is It Finally Time To Change The Model?

Over the past few weeks and months, fashion brands Matthew Williamson, Hunter, Rebecca Minkoff and Thakoon (to name a few) have made strategic decisions that will not only redefine their business models, but impact the fashion industry as a whole.

Each of them has opted to either withdraw from participating in fashion week, or make their fashion week endeavor a more consumer-facing experience.

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The Herreras: A portrait of success

The Carolina Herrera fashion brand is synonymous with timeless elegance and founder Carolina Herrera, along with her her daughter Carolina Herrera de Baez, are the living embodiment of the brand. The mother and daughter team are at the forefront of a billion-dollar business empire, which includes their very successful fashion house and fragrance business.

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Saturday, December 12, 2015

The 10 Buzziest Fashion Ads of 2015

With fashion's break neck pace and consistently revolving door of It kids, creating a fashion ad that resonates within the industry—and pop culture overall—is a true achievement. See the ten that made headlines this year.

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Saturday, December 5, 2015

6 Noxious Facts About America's Billionaires

“The Forbes 400 provides a useful snapshot of the nation’s wealthiest individuals, an insight into a world most people will never witness firsthand,” the report said, as it lists some incredible comparisons that contrast the vast wealth held by a select few compared to average Americans. “The Forbes 400 also provides an insight into just how lopsided our economy has become: Just 400 people hold as much wealth as over 190 million.”

Latinos are barely doing better. The wealthiest 186 members of the Forbes 400 own as much wealth as the entire Latino population. Just five members of the Forbes 400 are Latino: Jorge Perez, Arturo Moreno and three members of the Santo Domingo family.

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Sunday, November 29, 2015

Here's How Fashion Can Be More Inclusive, According to Trans Model Geena Rocero

The inner workings of the fashion industry might seem far removed from everyday life, but the images the industry puts out and plasters in our consciousness are inescapable. 

Which is why who's in those images — and who makes those images — really matters. That's what trans model Geena Rocero is advocating for when it comes to transgender rights in the fashion industry. It's not just about hiring trans models; it's about hiring trans people, period and putting them in leadership positions across the board. 

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Monday, November 23, 2015

Social climbers: Luxury fashion insights

For luxury brands, social media is less about consumer-oriented marketing than it is about building a brand and engaging audiences in a long- term brand experience. Brittany Golob examines social insights in the luxury sector

If fashion brands had a crystal ball they might see the future depicted by countless sci-fi films – everyone in matching jumpsuits – or they might see the weird and wacky fashions often predicted to proliferate. Foreseeing the styles and trends of the coming years may require a touch of the sixth sense, but recognising the value of social media does not. More than 80% of all people under 50 use social media, according to the Pew Research Center. Growth has steadied, but those users will be the luxury and premium consumers of tomorrow.

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Wednesday, October 28, 2015

Why Do Presidential Candidates Dress So Badly

Whether we want it to or not, clothing always reflects the psychology of whoever’s wearing it—which is why, my fellow Americans, we should be deeply concerned by the wardrobes of our 2016 presidential candidates. Whereas dapper pols like JFK once wore Wayfarers and skinny ties, today’s White House wannabes are now so exhaustively focus-grouped (and are so terrified of making any fashion mistake) that they’ve drained themselves of sartorial charisma.

This election’s early favorites are a yacht-load of honkies who all default to boxy charcoal gray suits, starchy white shirts, and shiny silk neckties (nearly always red, regardless of party affiliation). It’s a classic high-contrast Leadership color palette I like to call “Fascist Contemporary.” For their daytime-casual look, the candidates remove their jackets and unconvincingly roll up their sleeves for a “changing my own tires for the good of America” appearance. Just as murky, inscrutable, inoffensive content is their default choice when it comes to rhetoric, their campaign uniforms seem expressly chosen to obscure their humanity.

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Sunday, September 20, 2015

MLB, NFL seek to blend fashion and fandom

The manager of the Orioles team store stepped away from the baseball-themed hair ties, headbands and nail polish to unlock a case displaying a leather-strapped Dooney & Bourke handbag.

The black bag was patterned with neat rows of white "O's" logos and had a $329 price tag — enough to buy a handful of large bobblehead dolls plus a dozen $11 orange foam fingers.

The Eutaw Street store at Camden Yards sells those, too. But the foam fingers and replica jerseys and caps — as reliably a part of the baseball experience as the seventh-inning stretch — now share the shelves with an array of newer products reflective of a concerted push by Major League Baseball and other big league sports to better appeal to women by closing the gap between fandom and fashion.

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Thursday, September 17, 2015

How a tech giant infiltrated New York Fashion Week

On Friday evening, a crowd of fashionistas sat in a freezing, industrial space in Manhattan’s Chelsea neighborhood and watched a string of models strut down a runway in dresses and sports bras. It might have been an ordinary Fashion Week scene, except the dresses and bras were “responsive” garments, made out of 3-D printed panels armed with tiny computer modules that sense and respond to a person’s body.

The runway show marked the public debut of a new line of smart clothing from “architectural sportswear” brand Chromat, in concert with semiconductor chip and processor manufacturer Intel  INTC 0.13% . The five-year-old women’s fashion label worked with Intel engineers over the past several months to develop dresses and sports bras that integrate Intel’s Curie module — a tiny piece of hardware featuring a battery, motion sensors, and wireless connectivity.

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Monday, September 14, 2015

Macy’s Celebrates Hispanic Heritage Month

NEW YORK, Sep 14, 2015 (BUSINESS WIRE) -- In honor of Hispanic Heritage Month (Sept. 15 – Oct. 15), Macy’s M, -0.17% celebrates Hispanic and Latino culture and accomplishments with celebrity guests Mario Lopez, Don Omar and Angel Merino, who have influenced pop culture through their music, lifestyle and beauty expertise. During exciting special events across the country, Macy’s will bring together these three influyentes to share their inspiring stories with customers in live candid conversations.

"Macy’s stand on diversity and inclusion is a clear reflection of the rich cultures we serve in our marketplace. Macy’s is committed to honoring and recognizing the significant contributions Hispanics have made in entertainment, music and beauty through this campaign,” said Dineen Garcia, Macy’s vice president of Diversity Strategies. “Diversity is at the heart of our business and we look forward to celebrating these achievements with our Hispanic Heritage Month events from coast-to-coast.”

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Tuesday, July 7, 2015

From New York to Tokyo, Decoded Fashion is giving startups access to the fashion world

What do fashion shows and tech expos have in common? Both are looking seasons – if not years – into the future. Despite this common ground, however, the two sectors rarely intermingle. The tech and startup world prides itself on being casual, even nerdy – a far cry from the luxury fashion space, where every fold and frill is deliberate.

The Apple Watch, perhaps more than any piece of hardware before it, got people talking about how technology could leave a mark on the fashion world. New York-based Decoded Fashion is similarly challenging the notion that tech and fashion have to exist independently. Apple’s fancy wrist computer may have proven that a tech firm can benefit from some fashion advice, but Decoded Fashion is showing fashion designers and luxury retailers that tech and startups can streamline and improve their business.

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Monday, June 22, 2015

Black and Latino retail workers get treated worse

While the retail industry is known for its paltry pay across the board, skin color has an alarming influence on how many raises and promotions a worker receives.

White retail workers earn $15.32 an hour, on average, while African American and Latino retail workers average less than $11.75, according to a recent analysis of government data by NAACP and Demos, a left-leaning think tank.
The reason is simple: white workers are more likely to be promoted to manager roles, while minority workers are overrepresented among the lower-paid cashier positions.

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Friday, June 19, 2015

Childhood Inspires Designer Gabriela Hearst’s New Line

FLIPPING THROUGH a book of faded family photos, designer Gabriela Hearst points out an image of her late father, a Uruguayan gaucho, chasing down a cow on horseback. Mustachioed and exuberant, he’s wearing riding pants, a button-down shirt, leather boots and a sombrero—“his uniform,” says Hearst, with a laugh. In another shot, he helps young Gabi balance in the saddle; both wear colorful berets.

 “There was a certain attitude,” recalls Hearst, who grew up herding cattle on family-owned ranches in remote northern Uruguay. “It’s a traditional way of dressing that still feels current. It’s about having fewer things, but that are well-made, with an emphasis on craftsmanship.”

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5 tips to launch a fashion start-up

Claire Howeson used to spend every Monday night crafting hats for friends and family as a way to relax from her job as a human rights lawyer.

A year and a half ago, she decided to pursue her passion full-time by launching a luxury hat company: Penmayne of London. Howeson's designs, which are made from start-to-finish in Britain, are stocked in London's luxury department store Harrods, and have also been featured on the pages of Vogue magazine. 

"There is something incredibly beautiful about a woman in a hat and, as a brand, we want to empower women to wear hats in the same way that they carry a handbag," she says.

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Wednesday, June 10, 2015

Nickelodeon & Justice Announce BELLA AND THE BULLDOGS Product Line

Nickelodeon and Justice, the world's largest premier tween specialty retailer, today announced an all-new product line inspired by the network's live-action comedy, Bella and the Bulldogs. As the key marketing launch partner for building brand awareness and as the exclusive licensed retailer through 2015, Justice will be debuting the Bella branded product line in Justice Stores nationwide in July. The direct to retail assortment includes girl power inspired graphic tees, fun photo-real leggings and sparkly sports duffle bags and more.

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Tuesday, June 9, 2015

Mexican fashion takes its place among elite

Mexican fashion has recently seen a surge in international sales, and designs blending the traditional and unique styles of the country with more modern cuts can be seen on models strutting down the catwalk in cities across the globe.

Mexican designers say their fashion is trendsetting in cities like New York and Paris, and fashion week initiatives within Mexico are showing off the edgier styles that are gaining acceptance among consumers.

Paola Quintero, a fashion coordinator at Elle Mexico, told Fusion that the mindset around ‘Made in Mexico’ clothing is changing. Mexicans who used to only buy local threads as “a form of charity to support local brands” are now buying the clothes that are giving designers at places like Saks Fifth Avenue and luxury department stores a run for their money.

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Saturday, June 6, 2015

Cadillac to Sponsor First-Ever New York Fashion Week for Men

While the New York womens' collections have failed to land a car company to replace longtime title sponsor Mercedes-Benz, Cadillac has signed on to become the first-ever automotive backer of New York Fashion Week: Men’s.

The agreement, signed to last two seasons, includes producing a variety of related events and providing Cadillac vehicles as shuttles for attendees. Shinola, Amazon Fashion, and Dreamworks have also been confirmed as sponsors for the fashion week focusing on menswear. 

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Friday, June 5, 2015

How Mexican styles are shaking up the fashion world

Not long ago Mexican fashion was considered…well, unfashionable.

Young and chic Mexican fresas shopped at Abercrombie & Fitch, while the hipsters pulled their clothes from the racks of Urban Outfitters. Virtually no Mexican teen thought it was chido to wear local threads.

But now Mexican fashion is making a strong comeback — at home and abroad. Suddenly, local clothing brands are selling internationally, and the unique Mexican fashion style that blends traditional designs with modern cuts are appearing on models strutting down catwalks around the globe.

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Thursday, June 4, 2015

What Defines a Fashion Capital Today?

Anyone who follows the industry even peripherally knows that high fashion isn't limited to the four cities commonly referred to as "fashion capitals": Paris, Milan, New York, and London.

The Museum at FIT's newest exhibit, "Global Fashion Capitals," which runs through November 14, takes that somewhat elementary conclusion as the jumping-off point to showcase an interesting, but not entirely cohesive, array of clothes new and old from all over the world. 

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Wednesday, June 3, 2015

Carolina Herrera Launches Herrera Confidential in Dubai

Carolina Herrera brought the House of Herrera to Dubai Tuesday night for the global launch of her new fragrance line, Herrera Confidential. “I wanted to invite Dubai to experience the House of Herrera,” explained the designer, who transformed the ballroom of the beachside One and Only Hotel into six private rooms, each dedicated to one of the fragrances from the new collection.

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Monday, June 1, 2015

PopSugar Takes New Tack With Millennial Latinas

PopSugar’s focusing on a customer base it already has but wants to grow.

The San Francisco-based media company launched a landing page aimed at Latina Millennials on its namesake PopSugar site, which features celebrity, fashion and other content. The company also owns a fashion search engine called ShopStyle.

“When we looked at who is coming to our site we found we’re already naturally attracting a robust set of the Latina audience,’” chief marketing officer Anna Fieler told WWD. “This was a very natural next step toward expanding our reach. The Latina market is so huge and fast-growing.”

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Wednesday, May 27, 2015

Peru Moda 2015: 79 top Brazilian brands to join Lima’s top fashion event of the year

Foreign Trade and Tourism Minister Magali Silva confirmed the participation of a top Brazilian delegation (composed of 79 enterprises) at the Peru Moda and Peru Gift Show 2015's second stage.

This event will be held on May 27-29 at the Peruvian Army Headquarters (El Pentagonito) auditorium located in San Borja district, Lima.

Angels in the Big Apple! Victoria's Secret Fashion Show set to return to New York City this year for special 20th anniversary event

Bid farewell to Big Ben, because the Victoria’s Secret Fashion Show is leaving its temporary home in London and making a return to New York City at the end of this year, in celebration of its 20th anniversary.

After staging its first ever UK-based fashion show last year, People reports that the much-loved lingerie brand is set to bring the show back to New York, where the first ever Victoria’s Secret Fashion Show took place, for the fifteenth time.

Victoria’s Secret veterans Alessandra Ambrosio, Adriana Lima, and Behati Prinsloo are all expected to walk in the show, which debuted in 1995. 

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Tuesday, May 26, 2015

8 Social Media Rules Businesses Should Learn from Fashion Brands

The apparel industry in the US alone is worth $225 billion dollars. Fashion brands, more than ever, have to look for new ways to stand out from the crowd in a saturated market. Lying at the heart of what the industry is about, a creative philosophy can thrive on social media and help to drive traffic and ultimately sales figures.

There are key areas that can and should be emulated when analyzing a fashion brand’s successes online – we’re looking to explore what should be taken and applied to start-ups looking for a social media voice.

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Founder of Miami Fashion week selling shares

MIAMI — The founder of Miami Fashion Week is selling her stake in the company.

The board of directors announced this past week that founder Beth Sobol and shareholder Aaron Perry are selling their remaining shares. Perry became a 50 percent equity partner in 2010.

Sobol is a former fashion model who started Miami Fashion Week in 1999. The week has offered emerging designers from all around the world a chance to launch into the American market and has lured a host of notable celebrities.

The board also plans to announce a new strategy for Miami Fashion Week going forward.

Read more here

Monday, May 25, 2015

Pop Latino: Miss Universe Paulina Vega Makes Colombia Proud

Paulina Vega, Miss Universe 2014, is making Colombia - and her hometown of Barranquilla - proud as she uses her international perch to spread awareness on AIDS and combat the stigma around talking about the disease.

Sunday, May 24, 2015

Legendary Fashion Designer Oscar de la Renta Remembered At Cannes

Legendary Dominican Republic-born fashion designer Oscar de la Renta was remembered and honored at Cannes as stars wore his designer creations and a documentary movie about his life was screened.

Oscar de la Renta passed away last year at the age of 82 after a battle with cancer. But at the world-renowned Cannes Film Festival audiences were able to see "Ovation for Oscar," a new documentary featuring iconic Vogue author Anna Wintour and de la Renta's widow, Annette de la Renta.

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Luxury marketing to affluent latinos

Does the Hispanic market play an important role in luxury brands? Absolutely. Affluent Latinos grew over 200% over the last decade. Based on the latest census, Hispanics with a household income of $100K+ represents over 12% of total U.S. Hispanic households. It is also estimated there are only 8.5 million people in America with a household income of over $200K+.

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