Sunday, May 24, 2015

Luxury marketing to affluent latinos

Does the Hispanic market play an important role in luxury brands? Absolutely. Affluent Latinos grew over 200% over the last decade. Based on the latest census, Hispanics with a household income of $100K+ represents over 12% of total U.S. Hispanic households. It is also estimated there are only 8.5 million people in America with a household income of over $200K+.

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