Friday, June 19, 2015

5 tips to launch a fashion start-up

Claire Howeson used to spend every Monday night crafting hats for friends and family as a way to relax from her job as a human rights lawyer.

A year and a half ago, she decided to pursue her passion full-time by launching a luxury hat company: Penmayne of London. Howeson's designs, which are made from start-to-finish in Britain, are stocked in London's luxury department store Harrods, and have also been featured on the pages of Vogue magazine. 

"There is something incredibly beautiful about a woman in a hat and, as a brand, we want to empower women to wear hats in the same way that they carry a handbag," she says.

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