Monday, June 1, 2015

PopSugar Takes New Tack With Millennial Latinas

PopSugar’s focusing on a customer base it already has but wants to grow.

The San Francisco-based media company launched a landing page aimed at Latina Millennials on its namesake PopSugar site, which features celebrity, fashion and other content. The company also owns a fashion search engine called ShopStyle.

“When we looked at who is coming to our site we found we’re already naturally attracting a robust set of the Latina audience,’” chief marketing officer Anna Fieler told WWD. “This was a very natural next step toward expanding our reach. The Latina market is so huge and fast-growing.”

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