Tuesday, July 7, 2015

From New York to Tokyo, Decoded Fashion is giving startups access to the fashion world

What do fashion shows and tech expos have in common? Both are looking seasons – if not years – into the future. Despite this common ground, however, the two sectors rarely intermingle. The tech and startup world prides itself on being casual, even nerdy – a far cry from the luxury fashion space, where every fold and frill is deliberate.

The Apple Watch, perhaps more than any piece of hardware before it, got people talking about how technology could leave a mark on the fashion world. New York-based Decoded Fashion is similarly challenging the notion that tech and fashion have to exist independently. Apple’s fancy wrist computer may have proven that a tech firm can benefit from some fashion advice, but Decoded Fashion is showing fashion designers and luxury retailers that tech and startups can streamline and improve their business.

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