Thursday, September 17, 2015

How a tech giant infiltrated New York Fashion Week

On Friday evening, a crowd of fashionistas sat in a freezing, industrial space in Manhattan’s Chelsea neighborhood and watched a string of models strut down a runway in dresses and sports bras. It might have been an ordinary Fashion Week scene, except the dresses and bras were “responsive” garments, made out of 3-D printed panels armed with tiny computer modules that sense and respond to a person’s body.

The runway show marked the public debut of a new line of smart clothing from “architectural sportswear” brand Chromat, in concert with semiconductor chip and processor manufacturer Intel  INTC 0.13% . The five-year-old women’s fashion label worked with Intel engineers over the past several months to develop dresses and sports bras that integrate Intel’s Curie module — a tiny piece of hardware featuring a battery, motion sensors, and wireless connectivity.

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