Sunday, September 20, 2015

MLB, NFL seek to blend fashion and fandom

The manager of the Orioles team store stepped away from the baseball-themed hair ties, headbands and nail polish to unlock a case displaying a leather-strapped Dooney & Bourke handbag.

The black bag was patterned with neat rows of white "O's" logos and had a $329 price tag — enough to buy a handful of large bobblehead dolls plus a dozen $11 orange foam fingers.

The Eutaw Street store at Camden Yards sells those, too. But the foam fingers and replica jerseys and caps — as reliably a part of the baseball experience as the seventh-inning stretch — now share the shelves with an array of newer products reflective of a concerted push by Major League Baseball and other big league sports to better appeal to women by closing the gap between fandom and fashion.

Read full article

No comments:

Post a Comment

Popular Posts

New York Time

Copyright 2015 ©
Netvision SA and PlanetM
New York, New York, USA 10008
You can copy this content without permission but you must notify us via email.
Otherwise, it is illegal. All rights reserved worldwide
Operated by Carlos Vassallo

Pageviews last month