If fashion brands had a crystal ball they might see the future depicted by countless sci-fi films – everyone in matching jumpsuits – or they might see the weird and wacky fashions often predicted to proliferate. Foreseeing the styles and trends of the coming years may require a touch of the sixth sense, but recognising the value of social media does not. More than 80% of all people under 50 use social media, according to the Pew Research Center. Growth has steadied, but those users will be the luxury and premium consumers of tomorrow.
Read full article