Monday, November 23, 2015

Social climbers: Luxury fashion insights

For luxury brands, social media is less about consumer-oriented marketing than it is about building a brand and engaging audiences in a long- term brand experience. Brittany Golob examines social insights in the luxury sector

If fashion brands had a crystal ball they might see the future depicted by countless sci-fi films – everyone in matching jumpsuits – or they might see the weird and wacky fashions often predicted to proliferate. Foreseeing the styles and trends of the coming years may require a touch of the sixth sense, but recognising the value of social media does not. More than 80% of all people under 50 use social media, according to the Pew Research Center. Growth has steadied, but those users will be the luxury and premium consumers of tomorrow.

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