Saturday, December 19, 2015

Digital Has Irrevocably Transformed Fashion Weeks, Is It Finally Time To Change The Model?

Over the past few weeks and months, fashion brands Matthew Williamson, Hunter, Rebecca Minkoff and Thakoon (to name a few) have made strategic decisions that will not only redefine their business models, but impact the fashion industry as a whole.

Each of them has opted to either withdraw from participating in fashion week, or make their fashion week endeavor a more consumer-facing experience.

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