Tuesday, January 26, 2016

Adidas hopes fashion styles will help it win on pitch too

BERLIN (Reuters) - A combination of new and retro sneaker styles will keep driving growth at Adidas's fashion business and help attract more sports fans too, the head of the German firm's Originals unit said in an interview.

Adidas, which on Monday announced that Henkel's Kasper Rorsted will take over as new chief executive in October, has lost market share to Nike as its U.S. rival has concentrated more squarely on performance-enhancing sportswear.

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